State Of Indian Ecommerce Report Q1 2024, InFocus: Fashion Ecommerce

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The ecommerce landscape in India has undergone a remarkable evolution, expanding beyond tier 1 cities to encompass tier 2 cities and beyond, witnessing significant growth in both sellers and buyers. Projections suggest that the total addressable market for the Indian ecommerce sector will surpass $400 Bn by 2030, with an estimated CAGR of 19% from 2022 onward. By 2030, India is anticipated to have over 500 Mn online shoppers. Notably, the Fashion Apparel & Accessories segment is poised for substantial expansion, projected to exceed $112 Bn by 2030.

This report delves into the current state of the ecommerce sector amidst a prolonged funding downturn. Specifically, it focuses on prominent fashion ecommerce startups and their impact on reshaping the sector’s landscape.

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Key Highlights

$400 Bn+

Indian Ecommerce Market Opportunity By 2030

$500 Mn+

Online Shoppers In India By 2030

$2 Bn+

Total Funding Raised By Ecommerce Startups In 2023

$1.6 Mn+

Median Ticket Size Of Ecommerce Funding Deals In 2023

TOC SUMMARY

India’s Digital Economy In A Nutshell
Decoding India’s Ecommerce Opportunity
India’s Ecommerce Landscape: Key Players
India’s Ecommerce Startup Ecosystem
India Vs China Vs USA: A Comparison
Ecommerce Funding Trends (2014 to 2023)
Ecommerce M&As Trends (2014 to 2023)
Top Indian Ecommerce Subsectors & Hubs In Q1 2024
Notable Ecommerce Startup Investors In Q1 2024
InFocus: Fashion Ecommerce
Market Opportunity
Startup Landscape
Funding Analysis
Top Hubs For Fashion Ecommerce Entrepreneurs
How AI & GenAI Can Level Up India’s Fashion Industry
Ecommerce Unicorns & Soonicorns
Ecommerce In India: Key Trends To Watch Out For In 2024
Ecommerce Startups’ Stock Performance

Summary

The funding winter persisted throughout 2023, with ecommerce funding limited to $2 Bn, marking a substantial 47% year-on-year decrease. Despite this, the D2C sector emerged as the frontrunner in both funding and deal count in 2023. Only 20 M&As were recorded, reflecting subdued market activity. Bengaluru emerged as the primary hub for ecommerce funding during the year. Fashion ecommerce is increasingly gaining prominence in India, with fashion ecommerce startups raising over $2.2 Bn between 2018 and 2023. This sector stands as the second-fastest-growing segment within the Indian ecommerce landscape. Moreover, the growth trajectory is not limited to tier 1 cities; tier 2 and beyond are actively contributing to this upward trend.

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