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Become A Startup Insider With Inc42 Plus
Join our exclusive community of business leaders &makers for in-depth tech stories and intelligence on India’s tech economy you won’t find elsewhere.
Choose Your Plan
Become A Startup Insider
Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.
What You'll Learn?
- Role of brand building in the scale-up journey of D2C startups and how it needs to keep evolving as the startup progresses in its journey
- Factors that matter while identifying brand positioning
- Hitting the sweet spot of mass-premium brands in India
- Integrating product positioning with brand identity
- How a brand's values impact customer psychology
- Don't fall into the virtue signaling trap — build a brand for the ages
