The brand crafts products for 350 skin types and uses EU-certified ingredients and skin health boosters for optimum outcomes
Presented by Inc42 & Emiza, Co-Presented by Simpl & Axis Bank – the list features 52 brands racing to capitalise on the estimated $300 Bn market opportunity by 2030.
The Covid-19 pandemic transformed the definition of beauty and personal care, shining the spotlight on the goodness of safe and natural products. Romita Mazumdar, a former investment banker and venture capitalist, wanted to embrace this opportunity and create a D2C skincare brand with the focus on innovation and ingredients. She interacted with more than 3K women to understand what’s hurting their skin health and set up Foxtale in 2021 to enhance product efficacy, safety and affordability. The brand retails through its website, major ecommerce marketplaces, 1,050 offline retail stores and 50 modern trade chains like Health & Glow and Dabur NewU. Foxtale has served 5.5 Lakh consumers to date and earned INR 13.80 Cr revenue in FY23.