Geek Technology Transforms Kitchen Essentials For Smart & Fast Cooking

Geek Technology Transforms Kitchen Essentials For Smart & Fast Cooking

SUMMARY

The appliance brand utilises the latest programmable intelligent cooking tech to automate cooking and ensure quick turnaround

The Origin Story

Murugun Dhandapani and Prathap A. were concerned about their working spouses spending a lot of time in the kitchen, as outdated appliances took hours to prepare complicated Indian dishes. On average, Indian women spend nearly five hours a day cooking and cleaning, amounting to almost 10 years of their lifespan. However, the duo came across smart electric pressure cookers widely used in American households for automated, fast and hassle-free cooking. Due to their expertise in engineering and management, Dhandapani and Prathap felt equipped to bring tech innovations to Indian kitchens. So, they tested and customised these appliances for Indian recipes and proportions and finally launched Geek RoboCook, a range of smart electric pressure cookers.

The Differentiator

Geek Technology makes smart electric pressure cookers that support 1K+ Indian recipes via an app. It also builds large-capacity air fryers-cum-OTGs, rechargeable desktop/tabletop fans and other home appliances. Its kitchen appliances utilise the latest programmable intelligent cooking technology to automate cooking and ensure quick turnaround. Again, its air fryer range uses 85% less fat/oil, thus helping with healthy cooking. All Geek products are designed by in-house experts in consultation with global professionals, manufactured at overseas contract manufacturing units and undergo extensive testing and product trials. Each product comes with a replacement warranty and doorstep delivery is free.            

The Growth

The D2C brand has a strong market presence and has consistently increased its product market shares. All its products are available on its website, leading ecommerce marketplaces and more than 35 premium appliance stores in Chennai. The brand claimed a 40% market share in the electric pressure cooker category and around 30% in the air fryer oven space in 2022. Plus, it raised its market share in the rechargeable fan category in 2023. Its air fryer range was also upgraded last year to enhance cooking efficiency by 40%.

Geek Technology Transforms Kitchen Essentials For Smart & Fast Cooking

What’s Next

Geek will expand its kitchen appliance portfolio and introduce new categories like slow juicers, coffee makers, smart locks and more. In 2025, it plans to enter the smart kitchen space and employ the services of an experienced global team. The vision is to create a new range of IoT-enabled home ecosystem products and enhance the overall user experience. 

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Geek Technology Transforms Kitchen Essentials For Smart & Fast Cooking-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Geek Technology Transforms Kitchen Essentials For Smart & Fast Cooking-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Geek Technology Transforms Kitchen Essentials For Smart & Fast Cooking-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Geek Technology Transforms Kitchen Essentials For Smart & Fast Cooking-Inc42 Media
Geek Technology Transforms Kitchen Essentials For Smart & Fast Cooking-Inc42 Media
You’re in Good company